digital marketing email marketing brand strategy
Red Bull Racing F1 parts website  
  • F1 parts products
  • Formula one parts material
  • RedBull Racing F1 website
  • Red Bull formula one
  • Exotic formula one car parts
   
 

OUR WORK

  Client List
  Portfolio
  Online
  Offline
  Photography
   
  Case Studies
   
   
 

ONLINE PORTFOLIO

BACK
 
Red Bull Racing F1

Red Bull Racing F1

Ikonn was approached by Real Racing Gear Platinum to produce a website together with Red Bull Racing which showcases Formula One car parts re-engineered to become everyday functional items.

From the outside, Formula One cars are sleek, smooth, aerodynamically refined and very fast. Beneath that shiny exterior lie mini pieces of engineering ingenuity, each component playing its part in ensuring speed and reliability.

They are small creations of manufactured art – and Red Bull Racing, has decided to evolve these components into very limited edition, functional objects. The cars are designed, created and crafted in Milton Keynes and then raced around the world. Red Bull has taken the spirit of the Formula One team and moulded them into intriguing, beautiful and modern sculptures which retain the essence of their racing pedigree while being re-born as practical works of art.

From lights fashioned from suspension components to mirrors that share their DNA with a component that operates at a temperature far higher than the surface of the sun, the Part of the Team collection breathes into each new life, form and function.


 
CREATIVE WORK: IKONN
DEVELOPMENT & BUILD: IKONN
 
Real Racing Gear Platinum
 
Red Bull Racing F1 - Part of the Team
Red Bull Racing F1 Small Lamp
Red Bull Racing F1 Exhaust Lamp